63. Sasha

Sasha

Over the course of two decades, Sasha has remained a figurehead of the international scene. Not only that, but he's continued to innovate when others have been happy to go stale with sup...



 

Style: Evolving.
Best known for: This year? Ushuaia and Panorama Bar sets.”
Tune of 2011: Never' by Scuba.”
Breakthrough DJ/Producer of 2011: Maceo Plex - amazing talent, check him live.

What's the future of DJing? It is in safe hands.
Favourite app? Korg iMS20 - it's a beast.
Discovery of the year? Ipuddo Noodle restaurant in NYC - Pork belly miso ramen and the coldest beer. I spend probably a little too much time there.
Rediscovery of the year? UK clubbing/music scene... it is really back in good shape. I had the best gigs in Newcastle, London, Liverpool and Ireland that I have had in ages and the music coming from UK producers is inspiring.
Awkward Moment? [IMS co-organiser] Ben Turner trying to coax me up on stage for Tongy's bash in Ibiza, I am not a natural public speaker!
Style or substance? You need a healthy dose of both, but plenty of chancers just get away with having wicked style
Pet Hate? Ambiguously difficult interview questions.

Over the course of two decades, Sasha has remained a figurehead of the international scene. Not only that, but he's continued to innovate when others have been happy to go stale with superstardom. If you want proof, you only need consider his weekly Never Say Never parties at trendy Ibiza beach club Ushuaia, where never fewer than 4, 000 people partied each week throughout summer 2011.
“It was great there this year, I really cultivated a big-room sound after last year's smaller, word-of-mouth and cosy antics, but still something which relates to the music I usually play,” says the man, ever pragmatic.

As well as that, Alexander Coe has started a new label, released his first official solo production - the 2011 IMS anthem 'Cut Me Down' - and, most importantly, had a baby.
“I took time off in June when she was born, but I was full-on during July and August, so there were times when I was bleary-eyed,” he states. “But we're out the trenches now, she's sleeping right through!”
Said new label, Last Night On Earth, is inspired by the music Sasha has been enjoying this year, as well as the vibe of his Never Say Never parties.
“This year the Visionquest sound has been big for me, so I've approached the people whose tracks I've been playing so we can collaborate on stuff, and I've also a load of music I've written on the road which needs finishing off. ”
November will see work start on the next hallowed 'Involver' record, a couple of weeks off and then it will be back into overdrive for another year of non-stop touring. KRISTAN J CARYL